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Vera CFO
Home
About
Services
Blog
LET'S TALK
Home
About
Services
Blog
LET'S TALK
When to Make Your Next Hire: A Cash-First Decision Framework
Matthew Kikkert 5/25/26 Matthew Kikkert 5/25/26

When to Make Your Next Hire: A Cash-First Decision Framework

Before your next hire, run the math on cash — not just revenue. This framework shows founders how to evaluate headcount decisions using fully loaded cost, utilization data, and a 13-week cash flow forecast.

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How to Price Your Services (And Stop Leaving Money on the Table)
Matthew Kikkert 5/18/26 Matthew Kikkert 5/18/26

How to Price Your Services (And Stop Leaving Money on the Table)

Most service businesses underprice because they price from cost, not value. Here's the framework founders can use to set prices, protect gross margin, and stop leaving money on the table.

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How to Know If Your Business Is Actually Running Out of Cash (Before It's Too Late)
Matthew Kikkert 5/11/26 Matthew Kikkert 5/11/26

How to Know If Your Business Is Actually Running Out of Cash (Before It's Too Late)

Most cash crunches don't appear overnight — they build for weeks. Here's how to build a 13-week rolling cash flow forecast and spot the warning signs before your bank account does.

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Budgeting vs. Forecasting vs. Scenario Planning: What's the Difference and Why It Matters
Matthew Kikkert 5/4/26 Matthew Kikkert 5/4/26

Budgeting vs. Forecasting vs. Scenario Planning: What's the Difference and Why It Matters

Budget, forecast, and scenario plan — most founders use these interchangeably, but each answers a different question. Here's how to use all three to run a tighter business.

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Gross margin: the number every operator needs to know by heart
Matthew Kikkert 4/27/26 Matthew Kikkert 4/27/26

Gross margin: the number every operator needs to know by heart

Gross margin is the most important number most operators undertrack. Learn how to calculate it correctly, avoid common COGS mistakes, and use it to make better pricing, hiring, and growth decisions.

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The Real Cost of Your Next Hire: A Framework for Any Founder
Matthew Kikkert 4/20/26 Matthew Kikkert 4/20/26

The Real Cost of Your Next Hire: A Framework for Any Founder

Before your next hire, run the real numbers. This framework breaks down fully loaded headcount costs — including ramp time and opportunity cost — so founders can make smarter, cash-aware hiring decisions.

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Why Your P&L Lies to You (And How to Read Cash Flow Instead)
Matthew Kikkert 4/13/26 Matthew Kikkert 4/13/26

Why Your P&L Lies to You (And How to Read Cash Flow Instead)

Your P&L can show profit while your bank account runs dry. Here's why cash flow tells the real story — and what founders should track instead.

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