Meet Matt
Matthew Kikkert is a Chartered Financial Analyst (CFA) and the founder of Vera CFO. A University of Michigan Ross School of Business graduate with emphases in Finance and Accounting, Matt has built a career that bridges two worlds most CFOs never experience together — institutional finance and founder-led startups.
Before launching Vera CFO, Matt spent six years in institutional finance, including five years in equity research covering the software industry, publishing reports for buy-side clients. That experience built a level of analytical rigor and financial discipline that comes from analyzing businesses at scale — a perspective most Fractional CFOs don’t bring to the table.
He now brings that experience directly to founders, serving as Fractional CFO for nine companies across CPG, technology, and media — helping clients navigate fundraising, financial strategy, and growth.
When you work with Matt, you don’t just get a CFO — you get a partner who knows your numbers, answers your calls day or night, and treats your business like his own.
Our Story
Vera CFO was built on a simple observation: the founders building the most exciting brands in the world are often flying blind financially.
They are creative geniuses. They know their product, their customer, and their vision better than anyone. But financial strategy — cash flow, margins, fundraising, investor relations — is a different discipline entirely. And without that expertise in their corner, too many great businesses fail not because of a bad idea, but because of a bad balance sheet.
Matt saw this gap firsthand while working alongside founders starting in 2020. Again and again, he encountered the same story: a talented founder with real traction, no CFO, and an accountant who could tell them what happened but not what to do about it. A full-time CFO was out of reach — the cost simply didn't make sense at their stage. So they made do without one.
Vera CFO exists to change that.
The name Vera is Latin for truth. It reflects the core of what we do — bringing honest, clear, expert financial guidance to founders who deserve it. No jargon. No distance. Just a real CFO embedded in your business, helping you understand your numbers and make confident decisions.
Today, founders have more tools than ever. But tools don't replace expertise. Knowing what questions to ask, how to interpret the answers, and what to do next — that still requires a human who has seen it before. That's what Vera CFO brings.
We work with companies across DTC, e-commerce, CPG, technology, and media — from early-stage startups to businesses approaching $50M in revenue. Every engagement is different, but the commitment is always the same: to be the financial partner your business needs to grow.